For the Alvi's Drift Icon Range campaign, I was tasked with creating campaign visuals that balanced many elements, and solved it through strategic design that layered visual hierarchy.

"Wow! Brilliant video and amazing concept!"

@janinelangheim

"Amazing!"

@riolargooliveestate

"Beutyfull😁"

@susanvanderschyff

"👏👏👏👏"

@changeagentsa

"Wow! Brilliant video and amazing concept!"

@janinelangheim

"Amazing!"

@riolargooliveestate

"Beutyfull😁"

@susanvanderschyff

"👏👏👏👏"

@changeagentsa

"Wow! Brilliant video and amazing concept!"

@janinelangheim

"Amazing!"

@riolargooliveestate

"Beutyfull😁"

@susanvanderschyff

"👏👏👏👏"

@changeagentsa

"Wow! Brilliant video and amazing concept!"

@janinelangheim

"Amazing!"

@riolargooliveestate

"Beutyfull😁"

@susanvanderschyff

"👏👏👏👏"

@changeagentsa

The Thinking Behind The Design

The challenge was communicating many elements without overwhelming the viewer, solved through strategic use of hierarchy, imagery, and color, creating a campaign visual that felt clear, compelling, and memorable.

The design needed to communicate the brand’s history while also connecting with older, quality-driven wine drinkers. It was equally important to highlight the redesigned labels as part of the relaunch and to showcase the partnership with the Indaba Institute under the sustainability message of people, planet, future.

To elevate the campaign, I used off-white tones, glass panels, and warm monotone imagery for a refined, timeless look. This system was designed to be flexible across animation, video, social, and print, with interchangeable imagery that adapts to different messages while keeping the identity consistent.

My Process

Reserach + Mindmap + Brainstorm

Who is this for?

What are competitors doing?

Where has it been done before?

How to align visually with keywords?

Make sure every design decision is doen intentionally

Trial and error BTS

Throw ideas against the wall and see what sticks

Choose strongest idea & fine tune

Perfectionism is only allowed in this step

Reserach + Mindmap + Brainstorm

Who is this for?

What are competitors doing?

Where has it been done before?

How to align visually with keywords?

Make sure every design decision is doen intentionally

Trial and error BTS

Throw ideas against the wall and see what sticks

Choose strongest idea & fine tune

Perfectionism is only allowed in this step

Reserach + Mindmap + Brainstorm

Who is this for?

What are competitors doing?

Where has it been done before?

How to align visually with keywords?

Make sure every design decision is doen intentionally

Trial and error BTS

Throw ideas against the wall and see what sticks

Choose strongest idea & fine tune

Perfectionism is only allowed in this step

Tools Used

Figma

My main tool used to design & brainstorm

Midjourney AI

Created imagery featured in main key art

Clickup

Used for project management

Slack

Communication tool between team for smooth roll out of assets

Figma

My main tool used to design & brainstorm

Midjourney AI

Created imagery featured in main key art

Clickup

Used for project management

Slack

Communication tool between team for smooth roll out of assets

Figma

My main tool used to design & brainstorm

Midjourney AI

Created imagery featured in main key art

Clickup

Used for project management

Slack

Communication tool between team for smooth roll out of assets

FAQs

Addressing questions you might have about my process and design choices

Email Me

I'm here to clarify

What was the main challenge in this project?

Balancing multiple communication needs, the brand’s history, the redesigned labels, the sustainability partnership, and appealing to a specific audience, without overwhelming the design.

How did the sustainability message come through in the design?

Why did you choose off-white, glass panels, and warm monotone imagery?

How did you ensure consistency across all mediums?

Who gets credit for what in this campaign?

I'm here to clarify

What was the main challenge in this project?

Balancing multiple communication needs, the brand’s history, the redesigned labels, the sustainability partnership, and appealing to a specific audience, without overwhelming the design.

How did the sustainability message come through in the design?

Why did you choose off-white, glass panels, and warm monotone imagery?

How did you ensure consistency across all mediums?

Who gets credit for what in this campaign?

I'm here to clarify

What was the main challenge in this project?

Balancing multiple communication needs, the brand’s history, the redesigned labels, the sustainability partnership, and appealing to a specific audience, without overwhelming the design.

How did the sustainability message come through in the design?

Why did you choose off-white, glass panels, and warm monotone imagery?

How did you ensure consistency across all mediums?

Who gets credit for what in this campaign?

Jess van der Merwe