The Thinking Behind The Design
The challenge was making Signature Selection stand out as the go-to wine for a younger audience, without losing authenticity. The solution was a bold, no-nonsense campaign that used playful messaging, vibrant visuals, and a fresh tone to create a brand moment that felt fun, accessible, and relevant.
The design needed to attract younger, spontaneous wine drinkers while also appealing to everyday at-home consumers looking for quality at a lower price point. By shifting the messaging to “no BS” honesty, curiosity, and trend-driven visuals, the campaign built trust and connection with an audience that values experiences over pretension.
To energize the look and feel, I introduced bright color contrasts, bold typography, and authentic lifestyle imagery that conveyed optimism, spontaneity, and joy. The system was designed to be versatile across social, digital, and print rollouts, making Signature Selection a memorable, modern entry point into the Alvi’s Drift portfolio.
My Process
Tools Used
FAQs